Asian Paints
Product Design Internship
Client
Asian Paints
Year
2022-23
Category
Digital Experience Design
Type of Work
Design Research,
UX Design,
Strategy Design,
Visual Design,
Design Management
Duration
7 months
In the art of evolution, unlearning becomes the canvas, and relearning the brushstroke, crafting a masterpiece of continuous growth.
The internship at Asian Paints was a treasure trove of opportunities, allowing me to dive into multiple digital products, enhance their functionalities, and contribute to their improvement. It was a fortunate experience as I witnessed numerous changes going live, affirming the substantial impact design can have in bolstering business initiatives. This hands-on involvement not only enriched my skills but also underscored the pivotal role of design in driving tangible outcomes for the organization.
Prologue
In a rewarding seven-month journey as a Product Designer at Asian Paints in Mumbai, my focus was centered on enhancing digital products. My role involved tackling a diverse array of tasks, both intricate and substantial, within the roadmap. Given the sensitivity of certain details, I've shared only a glimpse here. For a more comprehensive understanding of my experiences and contributions, I welcome you to connect with me directly. I look forward to sharing the full scope of my impactful work at Asian Paints.
New home for asianpaints.com
A heuristic evaluation and further redesign included -
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Adaptability with new content
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Dynamic character
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Web 2.0
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SEO friendly content
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Redesign of component - budget calculator
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Communicating categories better - cost/ product comparison/decision making
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Short Videos for process/knowledge sharing
Reimagine Product Featuring
Crafted with precision, the new Interactive Components for showcasing premium products redefine user engagement. Designed to captivate and add value, these components are more than features; they are strategic tools to attract users, offering a profound understanding of the featured products. Beyond aesthetics, they hold the potential to generate valuable business leads by seamlessly merging user interaction with product exploration. Elevate your digital experience with these dynamic components, where every interaction is an opportunity.
Colour Next ‘23 Showcase
Asian Paints has studied color and its varied influences on lifestyle since 2003, and year after year, they are fascinated by the small and big stories that emerge out of this world's vibrant landscape.
Every year, our color marketing team collaborates with experts from a range of creative disciplines -- architecture, art, interiors, fashion, sociology, media, and FMCG, to put together ColourNext, a comprehensive forecast of design directions in colors, materials, textures and finishes that are relevant to the world. Over the years, ColourNext has evolved as the subcontinent's foremost, one-of-its-kind intelligence in color and material.
The result and the research outcomes of the forecast are represented through the webpage of ColourNext 2023, designing which was a challenging opportunity.
The page showcases accents of the forecast in its visual design and functionally displays the stories, videos, and other content and downloadable.
Learning
During my tenure at Asian Paints in the digital team, my learning journey was enriched through hands-on experiences in a small, dynamic team. The intricacies of management, particularly in coordinating with vendors and external entities, became a cornerstone of my professional growth. Navigating workflows and adopting a data-driven scientific approach to design further shaped my skill set. The revelation that design could directly influence business outcomes, even within non-design-driven teams, was a pivotal realization. Witnessing design as a potent sales tool underscored the broader impact of design in the business ecosystem.